Social Enterprise Made Simple: Buying Social

by Allana Grant

6 months ago

What sets social enterprises apart from traditional businesses? With our new series of blogs ‘Social Enterprise Made Simple’, we aim to educate on all things social enterprise!

Buying Social

When we talk about buying social, we mean purchasing goods or services from an organisation with a particular social mission. Of course, by organisation, for our purposes we are referring to a social enterprise.

Social enterprises are driven by profit margins, just like any other private sector business, but it is what they do with the profits they make that sets them apart from all the others. Ultimately, they are committed to using their entrepreneurial skills to positively impact the communities where they operate. Consequently, they re-invest 100% of their income in to furthering this aim.

In the UK today, there are over 70,000 social enterprises working to address some of the world’s most pressing problems; poverty, homelessness, inequality and substandard health care to name but a few.

That is why it is more important than ever that we, as individuals and businesses, take time to make a considered decision about the purchases we make. By choosing to spend our money with a social enterprise, we can play a vital part in helping them fulfil their mission.

SEUK’s Buy Social campaign

Social Enterprise UK, the national body for social enterprise, has been running its flagship campaign (Buy Social) for several years now. The goal of which is to create a market for social enterprises amongst the general public, in addition to both public and private sectors, by urging us to put some thought in to where we purchase goods and services.

There are social enterprises in every corner of the UK, selling good quality everyday items at competitive prices, and SEUK is encouraging individuals and businesses to actively seek them out; Going so far as to create a Buy Social Directory to make it easier for organisations to connect with and trade with social enterprises. Click here to find out more.